Comments for Words Are Delicious http://www.wordsaredelicious.com A blog about words, language, and content strategy Sun, 25 Jul 2010 04:17:57 -0400 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Content strategy in the house by ninja 650 lady http://www.wordsaredelicious.com/2009/03/content-strategy-in-the-house/comment-page-1/#comment-1307 ninja 650 lady Sun, 25 Jul 2010 04:17:57 +0000 http://www.wordsaredelicious.com/?p=128#comment-1307 Madness takes its toll. Please have exact change. Sent from my iPhone 4G Madness takes its toll. Please have exact change.

Sent from my iPhone 4G

]]> Comment on Highways, pangrams, palindromes by James http://www.wordsaredelicious.com/2009/02/highways-pangrams-palindromes/comment-page-1/#comment-1304 James Thu, 20 May 2010 07:03:16 +0000 http://www.wordsaredelicious.com/?p=101#comment-1304 Mine is Interstate 96 and Interstate 69, which run together around Lansing, Mich. Mine is Interstate 96 and Interstate 69, which run together around Lansing, Mich.

]]> Comment on Funnily enough… by dblair http://www.wordsaredelicious.com/2009/01/funnily-enough/comment-page-1/#comment-1301 dblair Tue, 06 Apr 2010 23:36:25 +0000 http://www.wordsaredelicious.com/?p=68#comment-1301 Ok, I have a question. In your expert opinion, is "fanciest" a word? Is it correct to say fanciest or should it be most fancy? We've found conflicting answers. Thanks! Ok, I have a question. In your expert opinion, is “fanciest” a word? Is it correct to say fanciest or should it be most fancy? We’ve found conflicting answers. Thanks!

]]> Comment on Measuring content strategy: Not a piece of cake by Stewart McCoy http://www.wordsaredelicious.com/2009/06/measuring-content-strategy-not-a-piece-of-cake/comment-page-1/#comment-1297 Stewart McCoy Thu, 18 Feb 2010 22:14:21 +0000 http://www.wordsaredelicious.com/?p=145#comment-1297 You write that content isn't as visible as visual design, so content is easy to dismiss when it's time to cut costs, especially because content isn't always measurable. Yes, visual design is more visible, duh, but how is it more measurable than content? And why has content been a second-stringer after visual design when it comes to expressing brand values? It seems to me that businesses that neglect content neglect the needs of their customers. They disrespect the integrity of the business-customer service relationship, and in doing so lose out on valuable opportunities to strengthen and reinforce brand value in the eyes of their customers--because after all, brand is about how people feel about your business or product. Nice blog you have. I'm looking forward to reading through the other posts! You write that content isn’t as visible as visual design, so content is easy to dismiss when it’s time to cut costs, especially because content isn’t always measurable.

Yes, visual design is more visible, duh, but how is it more measurable than content? And why has content been a second-stringer after visual design when it comes to expressing brand values?

It seems to me that businesses that neglect content neglect the needs of their customers. They disrespect the integrity of the business-customer service relationship, and in doing so lose out on valuable opportunities to strengthen and reinforce brand value in the eyes of their customers–because after all, brand is about how people feel about your business or product.

Nice blog you have. I’m looking forward to reading through the other posts!

]]> Comment on John Hughes, WALL-E, and writing for a real person by dbrondeau http://www.wordsaredelicious.com/2009/08/john-hughes-wall-e-and-writing-for-a-real-person/comment-page-1/#comment-1294 dbrondeau Tue, 01 Dec 2009 23:55:51 +0000 http://www.wordsaredelicious.com/?p=163#comment-1294 Or even better yet, do some field interviews and talk to lots of real people—then use that rich data to create your personas. You may even find that after you do field interviews, the design team won't need personas. Here's an article that describes this a little more- http://incontextdesign.com/articles/personas-and-contextual-design/ -dave Or even better yet, do some field interviews and talk to lots of real people—then use that rich data to create your personas. You may even find that after you do field interviews, the design team won’t need personas. Here’s an article that describes this a little more-
http://incontextdesign.com/articles/personas-and-contextual-design/

-dave

]]> Comment on John Hughes, WALL-E, and writing for a real person by Heavywinter http://www.wordsaredelicious.com/2009/08/john-hughes-wall-e-and-writing-for-a-real-person/comment-page-1/#comment-1293 Heavywinter Tue, 01 Dec 2009 22:11:33 +0000 http://www.wordsaredelicious.com/?p=163#comment-1293 Absolutely! I fully believe in the premise of personas, but why bother when you can get real, honest to goodness, genuine, living & breathing, physically existing human beings? Use a persona as a stopgap measure, ok, but not as a preferred tool. And just think, real people offer you the chance to have an exchange of ideas, to gain insightful bits of information and grant an ability to learn. Absolutely! I fully believe in the premise of personas, but why bother when you can get real, honest to goodness, genuine, living & breathing, physically existing human beings? Use a persona as a stopgap measure, ok, but not as a preferred tool. And just think, real people offer you the chance to have an exchange of ideas, to gain insightful bits of information and grant an ability to learn.

]]> Comment on Highways, pangrams, palindromes by Raveendran N http://www.wordsaredelicious.com/2009/02/highways-pangrams-palindromes/comment-page-1/#comment-1292 Raveendran N Thu, 05 Nov 2009 13:48:51 +0000 http://www.wordsaredelicious.com/?p=101#comment-1292 Life's good, with so many things to read and enjoy! Who cares for dirty sites and mud-slinging religious spam now? Life’s good, with so many things to read and enjoy! Who cares for dirty sites and mud-slinging religious spam now?

]]> Comment on Measuring content strategy: Not a piece of cake by kristengroh http://www.wordsaredelicious.com/2009/06/measuring-content-strategy-not-a-piece-of-cake/comment-page-1/#comment-1291 kristengroh Fri, 14 Aug 2009 20:55:02 +0000 http://www.wordsaredelicious.com/?p=145#comment-1291 Great discussion! I like the direction leenjones was taking with the Holiday Inn example (I'd also like to see it!). We test site affect structures and functionality have on usability, so why not test the affect content has on user experience and brand perception? I have done this -- measuring how a user's perception of a brand changes based on degrees of exposure to our message, but that was on a more macro, full-site scale (sorry, I can't share the case study). There needs to be some version of rapid prototyping available to content strategist that allows to perform micro versions of this for smaller segments of content. Brand perception measurements are quantitative, so you do end up with numbers, you'll just need to have stakeholders that realize (or can be convinced) that an improvement in brand perception is important to the business'success. Great discussion! I like the direction leenjones was taking with the Holiday Inn example (I’d also like to see it!). We test site affect structures and functionality have on usability, so why not test the affect content has on user experience and brand perception? I have done this — measuring how a user’s perception of a brand changes based on degrees of exposure to our message, but that was on a more macro, full-site scale (sorry, I can’t share the case study).
There needs to be some version of rapid prototyping available to content strategist that allows to perform micro versions of this for smaller segments of content.
Brand perception measurements are quantitative, so you do end up with numbers, you’ll just need to have stakeholders that realize (or can be convinced) that an improvement in brand perception is important to the business’success.

]]> Comment on Measuring content strategy: Not a piece of cake by Maggie http://www.wordsaredelicious.com/2009/06/measuring-content-strategy-not-a-piece-of-cake/comment-page-1/#comment-1290 Maggie Sat, 08 Aug 2009 08:49:02 +0000 http://www.wordsaredelicious.com/?p=145#comment-1290 That's a great perspective on how to measure content. This is very interesting to read. Thanks for sharing. That’s a great perspective on how to measure content. This is very interesting to read. Thanks for sharing.

]]> Comment on Measuring content strategy: Not a piece of cake by Small Business Marketing http://www.wordsaredelicious.com/2009/06/measuring-content-strategy-not-a-piece-of-cake/comment-page-1/#comment-1289 Small Business Marketing Tue, 04 Aug 2009 02:03:30 +0000 http://www.wordsaredelicious.com/?p=145#comment-1289 Great insights. Measuring and having the metrics ready for any strategy is difficult but it is the most important to keep the focus for success. Great insights. Measuring and having the metrics ready for any strategy is difficult but it is the most important to keep the focus for success.

]]>