The biggest benefit of internet marketing is perhaps the fact that it is very cheap compared to other modes of marketing. Today internet marketing is probably the cheapest mode of marketing available. Another benefit of internet marketing is that, here you not just market your product but you can interact with your customers as well. So marketing takes a whole new form here. With services like Pay per click (PPC) one does not have to pay for a lump sum for merely putting up an ad on a site. One only needs to pay when people are visiting the site. It brings down the overall cost of having marketing drastically & improves the purpose of putting up an ad immensely. It also helps in attracting prospective customers who are looking for similar products & services. A well designed web site may also help in convincing customers who may not be fully committed in buying the product, into buying yours.
Benefits of Internet Marketing