Progress!
Yesterday I met with an interaction designer about a cool project. “You know,” he said, “you’re the first content strategist I’ve worked with since I’ve been here.” I found this a little odd since he’s been at the company for seven months now. Seven months and had yet to work with a content strategist? Huh.
But then he went on to say, “So, how do content strategists work? What would be best for you?”
Wow! This was interesting. He didn’t say, “Okay, here’s a space. I need a word for it” or, “Well, it’s all done, we just need to replace the lorem ipsum.” He invited me to explain what it is I do, and to suggest ways in which we could best work together. I gave him a two-minute overview of what tends to work and what doesn’t, and away we went.
Even though the whole situation wasn’t perfect — the project was well underway before I was brought in — it was really great to see content strategy being considered and explored.
It’s all about the little victories.
