Defiantly reaching out
Yesterday I got an email from a vendor that said, among other things, the following:
we will defiantly reach out if we have any questions
It’s obviously an honest mistake, and all I should have done was chuckle and move on. But I didn’t. First I started thinking about how one would defiantly reach out to someone else with questions. Perhaps, “I have a question, and I don’t care what your opinion is about it, but you WILL answer me!”? I’m not sure.
And then I sent it to Keri, because I just wasn’t ready to be done with it. She took it one step further, so I feel like it’s appropriate to copy her exact email here:
Two things:
“Defiantly.” Hilarious.
“Reaching out” as a term for “contact” or “call” or “email.” That really annoys me. “Why don’t you reach out to Chris and get more information?” No. No, I will NOT “reach out” to Chris. I don’t need Chris to save me and Chris doesn’t need counseling from me. I just need to CONTACT him.
Just say CONTACT.
AHHHHHHHHHHHHHH!
…Okay. I’m better now.
So clearly Keri has some issues. But aside from that, it sparked a discussion on the use of fancy business jargon when good old-fashioned regular words would actually work just fine:
Reach out should be Contact
Leverage should be Use
Solve (as a noun) should be Solution
Touch base should Talk to
Absolutely should be Yes
And the list goes on and on. So I ask of our tens of blog readers – what other phrases are we missing? What business jargon drives you nuts?
By the way, to top it all off, this morning I received a widely distributed email where the author thanked a bunch of people for “breasting this tsunami project despite the aggressive timeline and other adverse conditions.”
I really have no idea how you would “breast a project,” so if anyone has any ideas about what that might mean, let us know…




